BBA in Retail Management
BBA in Retail Management is a distinct four-year NEP 2020 compliant industry-integrated undergraduate programme designed to seamlessly blend academic learning with real-time industry experience. Built on a progressive certification model, the programme enables students to earn recognised qualifications, ensuring they remain employable, skilled, and industry-ready.
Course Structure
Program Outcomes
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Demonstrate skills in leading, negotiating, and working in coordination with team members.
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Accurately assess the strengths and weaknesses of a retail setup and benefit from the available opportunities.
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Evaluate merchandising and prepare strategies to make decisions having direct impact over sales.
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Identify the various models of buying processes, and apply them to convert potential customers.
Program Scope
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The BBA in Retail Management, in collaboration with RAI, combines academic learning with real-world exposure through a structured one-year paid internship.
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Students access internship and placement opportunities within RAI’s retail network, gaining insight-led, industry-relevant experience.
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The industry interface builds hands-on capability in live retail operations, data-driven execution, and customer experience.
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The curriculum covers
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Retail Fundamentals
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Consumer Behaviour
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Supply Chain
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Inventory
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Visual Merchandising
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CRM
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Omnichannel
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E-commerce Strategy
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Retail Analytics and more
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Program Eligibility
Academics
Students appearing for or having passed Std. 10+2.
Program Structure :
Duration: 4 Years (8 Semesters)
Induction Course
General Management Courses – 1
Retail Industry – Basic Introductory Courses – 1
Skills-Related Courses – Interpersonal – 1
Practical AssignmentsGeneral Management Courses – 2
Retail Industry – Advanced Introductory Courses – 2
Skills-Related Courses – Interpersonal – 2
Practical AssignmentsGeneral Management Courses – 3
Retail Industry – Function-Related Courses – 1
Skills-Related Courses – Job-related, Application-based Technology and Tools
Practical AssignmentsGeneral Management Courses – 4
Retail Industry – Function-Related Courses – 2
Skills-Related Courses – Advanced Business IT Tools and Applications
Practical AssignmentsGeneral Management Courses – 5
Retail Industry – Function-Related Courses – 3
Skills-Related Courses – Basic Managerial Skills
Practical AssignmentsGeneral Management Courses – 6
Retail Industry – Function-Related Courses – 4
Skills-Related Courses – Specialisation-Based Modules
Practical Assignments
Progressive Certification Framework
The program offers recognition at every stage, ensuring career readiness.
Each year includes a graded academic and industry assessment.
Year 1: Certificate in Retail Management
Year 2: Diploma in Retail Management
Year 3: B.Voc in Retail Management
Year 4: BBA Degree in Retail Management
Each student goes through a graded assessment for completion of every year of the course.
DURATION
On-the-Job Training (OJT)
Students work with partner companies while pursuing studies.
PLACEMENTS
Stipend Paid
A few Select students earn while they learn, reducing financial burden.
FORMAT
Work–Study Balance
Classroom learning plus work experience with projects and OJT- On the JOB training in each semester with RAI and its network of companies
FINANCIAL AID
Multiple Entry-Exit Options
Flexible certification to cater to diverse student needs.
On-the-Job Training (OJT)
Students work with partner companies while pursuing studies.
Stipend Paid
A few Select students earn while they learn, reducing financial burden.
Work–Study Balance
Classroom learning plus work experience with projects and OJT- On the JOB training in each semester with RAI and its network of companies
Multiple Entry-Exit Options
Flexible certification to cater to diverse student needs.
Final Placement
Placement assistance with an average CTC of ₹4 LPA.
Course Highlights
On-the-Job Learning
Students gain real-world experience every semester through structured industry projects and immersive OJT with RAI and its network of retail organisations.
Earn While You Learn
Stipend provided during the training period allows eligible students to earn during the course of their program.
Integrated Work–Study Model
Academic learning is continuously reinforced by hands-on industry exposure, creating a seamless pathway from classroom to workplace.
Career Outcomes
Students graduate with assisted placement opportunities and a career-ready profile, with average packages around ₹4 LPA.
Vision for Human Society
Reflect on philosophical and ethical perspectives that shape a just and equitable society.
Indian Constitution
Explore the framework of India's supreme legal document, understanding its significance and application.
Excel for Everyone
Develop proficiency in Microsoft Excel, enhancing data analysis and Management capabilities applicable across professions.
Web Designing (UI / UX)
Design seamless digital experiences with our Web Designing (UI/UX) module — where function meets creativity.
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Environmental Sustainability (ESG)
Gain insights into sustainable practices and the principles of Environmental, Social, and Governance (ESG) to promote responsible citizenship.
Behavioural Science
Explore the psychology behind decisions, leadership, and behaviour with our Behavioural Science module.
Data Visualisation
Turn data into insight with our Data Visualisation module – communicate clearly, decide smarter.
Disruptive Technologies
Explore AI, blockchain, and more in our Disruptive Technologies module – future-proof your business mindset.
Political Science
Explore how power, policy, and politics shape business in our Political Science module.
Introduction to Sociology
Discover how society shapes businesses in our sociology module – lead with insight, empathy, and awareness.
Creative Writing
Master the art of business storytelling through our Creative Writing module – where imagination meets impact.
Course Design & Delivery
Jointly designed with the RAI – Retailers Association of India, this is an industry-centric and certified program meant to create talent for the retail industry.
Partner Companies
The Retailer Association of India will offer internships, projects, and live exposure to real-world practice through an OJT-based learning format, as well as an opportunity for final placements, subject to the criteria of the companies offering the above.
Learning by Doing
Practical exposure in retail store operations, cash and billing, inventory management, and category management.
Mentorship
Joint guidance from industry mentors and academic faculty.
Continuous Evaluation
Performance reviewed based on workplace assessments and academic results.
Industry-Academia Integration
Learning Pedagogy
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Classroom – Case studies, simulations, and group activities
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Guest lectures by industry experts, conducted both online and offline
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Continuous, credit-based learning and assessment by company mentors
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Internships, projects, case studies, and business storytelling
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OJT with leading retail corporates
Candidate Benefits
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Eligible students earn a stipend while studying, making education financially sustainable.
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Acquire four years of work experience alongside graduation.
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Progressive certifications and career pathways enable early employability.
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Practical exposure enhances problem-solving, leadership, and decision-making skills.