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BBA in Retail Marketing

The BBA in Retail Management, in association with the Retailers Association of India (RAI), is a 4-year industry-integrated program that blends academic learning with real-world retail experience. With progressive certifications, paid on-the-job training, and placement support, the program ensures career readiness at every stage.

Image by Michael Marsh

Program Outcomes

  • Develop the ability to create and implement effective digital strategies by mastering branding, content creation, and multi-platform digital presence.

  • Gain strong analytical skills to interpret consumer behaviour, apply data-driven insights, and optimise campaigns for improved performance.

  • Become proficient in marketing technologies and automation tools to enhance efficiency, productivity, and overall digital impact.

  • Build confidence to lead digital initiatives and contribute to sustainable business growth in fast-evolving digital and competitive market environments.

Program Scope

  • The program covers digital strategy, brand building, content creation, and managing a brand’s presence across web and social platforms.

  • It also provides invaluable insights about consumer behaviour, campaign optimisation using analytics, performance metrics, and marketing technologies.

  • The program encourages students to gain hands-on experience with automation tools, real-world digital marketing practices, and emerging industry trends, equipping them to drive effective digital initiatives.

Program Eligibility

Academics
Student appearing for Std 10+2 or passed with a minimum 45%. Must have studied XII from any recognised boards (CBSE, ISC, HSC, IB, A Levels or equivalent).

Entrance Test
A proctored test evaluates skills required for Management at USTU.
However, the test is optional if you’ve already appeared for MHTCET / CUET or any other recognised National / State-level exam.

Course Structure

  • Induction course
    General Management Courses -1
    Retail industry – Basic Introductory courses 1
    Skills-related courses - Interpersonal 1
    Practical assignments

  • General Management Courses 2
    Retail industry – Advanced Introductory courses 2
    Skill-related courses- interpersonal 2
    Practical assignments

  • General Management Courses 1
    Retail industry – Function-related courses 3
    Skill-related courses – Job-related application-based Technology & Tools.
    Practical assignments

  • General Management Courses 4
    Retail industry – Function related courses 2
    Skill related courses - Advanced business IT tools and applications
    Practical assignments

  • General Management Courses 5:
    Retail industry – Function related courses 3
    Skill-related courses - Basic Managerial Skills
    Practical assignments
    Learning Pedagogy:
    Classroom - Case Studies, Simulations, and Group activity
    Guest Lectures from Industry Experts online and offline
    Continuous learning and assessment by company mentors credit based
    Internships / projects / case studies / storytelling.
    OJT at client site

  • General Management Courses 6
    Retail industry – Function related courses 4
    Skill related courses - specialisation based modules
    Practical assignments

  • General Management Courses 6
    Retail industry – Function related courses 4
    Skill related courses - specialisation based modules
    Practical assignments

  • General Management Courses 6
    Retail industry – Function related courses 4
    Skill related courses - specialisation based modules
    Practical assignments

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