BBA in Retail Marketing
The BBA in Retail Management, in association with the Retailers Association of India (RAI), is a 4-year industry-integrated program that blends academic learning with real-world retail experience. With progressive certifications, paid on-the-job training, and placement support, the program ensures career readiness at every stage.
Program Outcomes
Graduates will demonstrate practical knowledge of retail operations through hands-on experience in store management, customer engagement, inventory control, and category management.
Students will apply core business, managerial, and analytical skills to solve real-world retail challenges using industry-relevant tools and technologies.
Learners will achieve recognized certifications at each academic level, enabling early employability and seamless career progression within the retail sector.
Graduates will exhibit strong interpersonal, communication, and workplace ethics essential for effective collaboration in diverse retail environments.
Students will develop supervisory and managerial capabilities, preparing them to lead teams, manage departments, and take data-informed business decisions.
Program Scope
The program covers end-to-end retail operations, including store management, customer engagement, inventory control, billing systems, and category management.
Through on-the-job training (OJT), internships, live projects, and mentorship facilitated by the Retailers Association of India (RAI), students gain real-world industry exposure every semester.
The structured multiple entry–exit model enables students to earn industry-recognized certifications at each academic stage, supporting diverse learning and career goals.
Select students benefit from paid stipends during the program, making higher education financially sustainable while gaining valuable work experience.
The curriculum focuses on developing interpersonal, technological, analytical, and managerial skills essential for supervisory and leadership roles in the retail sector.
Program Eligibility
Academics
Student appearing for Std 10+2 or passed with minimum 45%. Must have studied XII from any recognised boards (CBSE, ISC, HSC, IB, A Levels or equivalent).
Entrance Test
A proctored test evaluates skills required for Management at USTU. However, the test is optional if you’ve already appeared for MHTCET / CUET or any other recognised National / State-level exam.
Course Structure
Induction course
General Management Courses -1
Retail industry – Basic Introductory courses 1
Skills related courses - Interpersonal 1
Practical assignmentsGeneral Management Courses 2
Retail industry – Advanced Introductory courses 2
Skill related courses- interpersonal 2
Practical assignmentsGeneral Management Courses 1
Retail industry – Function related courses 3
Skill related courses – JOB related application based Technology & Tools.
Practical assignmentsGeneral Management Courses 4
Retail industry – Function related courses 2
Skill related courses - Advanced business IT tools and applications
Practical assignmentsGeneral Management Courses 5:
Retail industry – Function related courses 3
Skill-related courses - Basic Managerial Skills
Practical assignments
Learning Pedagogy:
Classroom - Case Studies, Simulations, and Group activity
Guest Lectures from Industry Experts online and offline
Continuous learning and assessment by company mentors credit based
Internships / projects / case studies / storytelling.
OJT at client siteGeneral Management Courses 6
Retail industry – Function related courses 4
Skill related courses - specialisation based modules
Practical assignmentsGeneral Management Courses 6
Retail industry – Function related courses 4
Skill related courses - specialisation based modules
Practical assignmentsGeneral Management Courses 6
Retail industry – Function related courses 4
Skill related courses - specialisation based modules
Practical assignments
