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■ Admissions Support Available Tuesday to Friday Throughout Ganpati

BBA in Digital Marketing

This program builds advanced capability in digital strategy, brand management, content creation, and marketing technologies. Students learn to analyse consumer behaviour, optimise campaigns, and use data-driven tools to enhance performance—preparing them to lead digital initiatives and drive sustainable business growth in today’s fast-evolving digital landscape.

Image by Michael Marsh

Program Outcomes

  • Develop the ability to create and implement effective digital strategies by mastering branding, content creation, and multi-platform digital presence.

  • Gain strong analytical skills to interpret consumer behaviour, apply data-driven insights, and optimise campaigns for improved performance. 

  • Become proficient in marketing technologies and automation tools to  enhance efficiency, productivity, and overall digital impact.

  • Build confidence to lead digital initiatives and contribute to sustainable business growth in fast-evolving digital and competitive market environments.

Program Scope

  • The program covers digital strategy, brand building, content creation, and managing a brand’s presence across web and social platforms. 

  • It also provides invaluable insights about consumer behaviour, campaign optimisation using analytics, performance metrics, and marketing technologies. 

  • The program encourages students to gain hands-on experience with automation tools, real-world digital marketing practices, and emerging industry trends, equipping them to drive effective digital initiatives.

Program Eligibility

Academics
Student appearing for Std 10+2 or passed with minimum 45%. Must have studied XII from any recognised boards (CBSE, ISC, HSC, IB, A Levels or equivalent).

Entrance Test
A proctored test evaluates skills required for Management at USTU.
However, the test is optional if you’ve already appeared for MHTCET / CUET or any other recognised National / State-level exam.

Course Structure

  • Personality Development Courses
    Indian Knowledge System
    Basic Management Courses

  • Ability Enhancement Courses
    Entrepreneurship Courses
    Basic Management Courses

  • Advanced Certification Courses
    Skill Building Workshops
    Interdisciplinary Electives

  • Core Management Courses
    Core Electives
    Observership

  • Advanced Management Courses
    Specialisation Courses
    Minor Courses

  • Internship
    Minor Courses
    Specialisation Courses

  • Skill Based Electives
    OJT

  • Skill Based Electives
    OJT

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