BBA in Digital Marketing
This program builds advanced capability in digital strategy, brand management, content creation, and marketing technologies. Students learn to analyse consumer behaviour, optimise campaigns, and use data-driven tools to enhance performance—preparing them to lead digital initiatives and drive sustainable business growth in today’s fast-evolving digital landscape.
Program Outcomes
Develop the ability to create and implement effective digital strategies by mastering branding, content creation, and multi-platform digital presence.
Gain strong analytical skills to interpret consumer behaviour, apply data-driven insights, and optimise campaigns for improved performance.
Become proficient in marketing technologies and automation tools to enhance efficiency, productivity, and overall digital impact.
Build confidence to lead digital initiatives and contribute to sustainable business growth in fast-evolving digital and competitive market environments.
Program Scope
The program covers digital strategy, brand building, content creation, and managing a brand’s presence across web and social platforms.
It also provides invaluable insights about consumer behaviour, campaign optimisation using analytics, performance metrics, and marketing technologies.
The program encourages students to gain hands-on experience with automation tools, real-world digital marketing practices, and emerging industry trends, equipping them to drive effective digital initiatives.
Program Eligibility
Academics
Student appearing for Std 10+2 or passed with minimum 45%. Must have studied XII from any recognised boards (CBSE, ISC, HSC, IB, A Levels or equivalent).
Entrance Test
A proctored test evaluates skills required for Management at USTU.
However, the test is optional if you’ve already appeared for MHTCET / CUET or any other recognised National / State-level exam.
Course Structure
Personality Development Courses
Indian Knowledge System
Basic Management CoursesAbility Enhancement Courses
Entrepreneurship Courses
Basic Management CoursesAdvanced Certification Courses
Skill Building Workshops
Interdisciplinary ElectivesCore Management Courses
Core Electives
ObservershipAdvanced Management Courses
Specialisation Courses
Minor CoursesInternship
Minor Courses
Specialisation CoursesSkill Based Electives
OJTSkill Based Electives
OJT
Vision for Human Society
Reflect on philosophical and ethical perspectives that shape a just and equitable society.
Indian Constitution
Explore the framework of India's supreme legal document, understanding its significance and application.
Excel for Everyone
Develop proficiency in Microsoft Excel, enhancing data analysis and Management capabilities applicable across professions.
Web Designing (UI / UX)
Design seamless digital experiences with our Web Designing (UI/UX) module where function meets creativity.
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Environmental Sustainability (ESG)
Gain insights into sustainable practices and the principles of Environmental, Social, and Governance (ESG) to promote responsible citizenship.
Behavioural Science
Explore the psychology behind decisions, leadership, and behaviour with our Behavioural Science module.
Data Visualisation
Turn data into insight with our Data Visualisation module – communicate clearly, decide smarter.
Disruptive Technologies
Explore AI, blockchain, and more in our Disruptive Technologies module – future-proof your business mindset.
Political Science
Explore how power, policy, and politics shape business in our Political Science module.
Introduction to Sociology
Discover how society shapes businesses in our sociology module – lead with insight, empathy, and awareness.
Creative Writing
Master the art of business storytelling through our Creative Writing module – where imagination meets impact.
