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BBA in Digital Marketing

This program builds advanced capability in digital strategy, brand management, content creation, and marketing technologies. Students learn to analyse consumer behaviour, optimise campaigns, and use data-driven tools to enhance performance—preparing them to lead digital initiatives and drive sustainable business growth in today’s fast-evolving digital landscape.

Image by Michael Marsh

Program Outcomes

  • Develop the ability to create and implement effective digital strategies by mastering branding, content creation, and multi-platform digital presence.

  • Gain strong analytical skills to interpret consumer behaviour, apply data-driven insights, and optimise campaigns for improved performance. 

  • Become proficient in marketing technologies and automation tools to  enhance efficiency, productivity, and overall digital impact.

  • Build confidence to lead digital initiatives and contribute to sustainable business growth in fast-evolving digital and competitive market environments.

Program Scope

  • The program covers digital strategy, brand building, content creation, and managing a brand’s presence across web and social platforms. 

  • It also provides invaluable insights about consumer behaviour, campaign optimisation using analytics, performance metrics, and marketing technologies. 

  • The program encourages students to gain hands-on experience with automation tools, real-world digital marketing practices, and emerging industry trends, equipping them to drive effective digital initiatives.

Program Eligibility

Academics
Student appearing for Std 10+2 or passed with minimum 45%. Must have studied XII from any recognised boards (CBSE, ISC, HSC, IB, A Levels or equivalent).

Entrance Test
A proctored test evaluates skills required for Management at USTU.
However, the test is optional if you’ve already appeared for MHTCET / CUET or any other recognised National / State-level exam.

Course Structure

  • Personality Development Courses
    Indian Knowledge System
    Basic Management Courses

  • Ability Enhancement Courses
    Entrepreneurship Courses
    Basic Management Courses

  • Advanced Certification Courses
    Skill Building Workshops
    Interdisciplinary Electives

  • Core Management Courses
    Core Electives
    Observership

  • Advanced Management Courses
    Specialisation Courses
    Minor Courses

  • Internship
    Minor Courses
    Specialisation Courses

  • Skill Based Electives
    OJT

  • Skill Based Electives
    OJT

Management

Management

Develop managerial skills, leadership strategies, and decision-making capabilities for dynamic organisational environments.

Economics

Economics

Explore micro and macroeconomic principles, market dynamics, and their application in global and technological contexts.

Liberal Arts

Liberal Arts

Embrace a broad spectrum of disciplines, fostering critical thinking and cultural awareness through studies in humanities, social sciences, and arts.

Psychology

Psychology

Delve into the human mind and behavior, studying psychological theories and practices that apply to various professional and personal contexts.

Data Science

Data Science

Get hands-on with everything from coding and algorithms to systems and software. This is where you learn how digital tools are built, and how to build your own from the ground up.

Blockchain Technology

Blockchain Technology

Teaches decentralised systems, cryptography, and the development of secure, transparent applications using blockchain technology.

Cyber Forensics

Cyber Forensics

Focuses on investigating digital crimes, securing data, and understanding forensic methodologies to tackle cyber threats.

Artificial Intelligence & Machine Learning (AI & ML)

Artificial Intelligence & Machine Learning (AI & ML)

Learn how smart systems work. From voice assistants to facial recognition, you’ll build the tech that’s already changing the way we live and work.

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